I bought another half-gallon of Silk at the grocery store on Sunday. Why do I buy Silk? Is it because I’m worried about Bovine Growth Hormones in my dairy milk? Nope.
Is it because the hippies drink Silk? Nope. I don’t drink Fat Tire either. I’m a PBR/Miller Highlife man.
I really think it has something to do with the green aspect of their advertising and especially the Green Caps Wind Energy campaign, they supposedly have. But is it true? Do they really purchase a KW, or whatever the amount for every time I submit my UPC number? You really have to wonder.
Any Silk isn’t the only company. Think about everyone. Auto companies using green materials in the padding of their cars, companies like Forbo who have an “environment” section on their website. Is it real? Do they really take the environment seriously in their manufacturing process?
The biggest question mark (or biggest hoax possibly) these days are the ‘carbon offset’ companies. They will allow you to buy carbon offset credits to make you feel better about your air travel, V8 automobile, running A/C all summer and keeping your hotwater heater on high. Yes, for a small donation of $20 per ton of CO2, they’ll plant a tree for you and invest in renewable energy. Some are non-profit orgs, others are clearly for profit. Check out the list:
Each has it’s own spin on the idea of paying someone money to offload your guilt. Can someone say “Catholic Church?”