Attempting to Live a Sustainable Lifestyle in St. Louis

Environmentally friendly decisions are tough

Silk Soy Milk Green Caps Program May 14, 2007

Filed under: Uncategorized — budint @ 9:34 pm

For every gallon of Silk soymilk you buy, you can type in the UPC and the company will buy an additional KW of windpower.

Brilliant idea WhiteWave Foods.  Adds a bit of the Halo effect to their product since everyone’s into Green.

I’m not exactly sure if they’re really buying additional windpower per each UPC code I enter, but i do like the idea.

http://www.silksoymilk.com/greencap/

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